is most appropriate, a resonance between those 
metaphors and the experiences that people were 
having. Nonetheless, after McLuhan’s great rise 
and fall in terms of the academic side, those 
metaphors continued to circulate because the 
events McLuhan was describing—let’s keep in mind, 
he didn’t invent what he was talking about, what 
he did was invent a way of imagining it and coming 
to terms with it, comprehending it—what he had 
invented, the media itself continued to become a 
great force within our culture. As a result, those 
metaphors continued to circulate as people 
continued to try to come to terms with this 
phenomena that was washing over our lives. So,